WHY YOU NEED A DOMAIN NAME FOR YOUR BUSINESS
Branding is an important element in getting your business noticed. The most successful businesses use the same branding and images in all customer relations (eg. their website, emails and invoices).
The digital pieces of your brand are derived from your domain name. By registering your domain name it gives you exclusive use of the name and keeps others from using it to pull traffic away from your website
TIPS FOR CHOOSING A GOOD DOMAIN NAME
> Make it easy to remember. Many businesses get domains with their business names in them.
> Don’t register one that’s trademarked, copyrighted or being used by another company. This can lead to losing the domain and/or legal problems.
> Shorter is usually better because they’re easier for customers to remember. It’s also easier to get matching usernames for Facebook, Twitter and any other social media accounts you have.
> Avoid numbers or hyphens. Anyone who hears your web address won't know if you're using a numeral (5) or “five.” If your business name has a number in it, register both versions – with the numeral and with the number spelled out. Dashes are just asking for trouble and generally look unprofessional.
> Get more than one. As traffic to your website increases, you may attract the attention of copycats who’ll snatch up similar domain names in the hopes of drawing traffic away from you. Register similar or misspelled domains early so this won’t be an issue later.